I love a lot of mainstream beauty brands but I am always keen to try those unique, quirky and eccentric smaller beauty brands. I appreciate their unique, not on trend but totally edgy offerings and typically they are pretty affordable. I remember Urban Decay when it was just a little indie line, anyway. I have discovered beauty staples from the likes of Lime Crime, Beauty Bakerie and Colourpop and am ready for more! Here is a shortlist of other indie brands I’d like to try this year:
Indie Lee – This chic, eco-friendly skincare company offers several skin care products derived from the finest quality, natural ingredients. The whole brand aesthetic is simplistic and totally gorgeous.
Sugarpill – Spoiler alert, I hauled some items from this brand already but haven’t tried the yet! The colours, the artwork – this brand is larger than life and so over the top it just mesmerizes me. They have a Kimchi liquid lipstick people, how can you not?
W3ll People – Founded by a makeup artist, dermatologist and hippie – sold. This brand offers everything from a good base to brows and the reviews are amazing across the board. I think that you can now find them in some Targets, I hope to run into the foundation stick at the very least.
Sigma – Their brushes have been all over social media and they look lovely. They also have various lip products and lovely blushers, I have yet to order anything from them but they have a store in MN and I need to go!
There are others (of course) but those have been most on my radar recently, I have a 3 day weekend and I think it is past time to check out that Sigma store! What brands are you wanting to try before Sephora snatches them up and over-exposes them 😛
Thanks for stopping by <3